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Improving the functional performance of outdoor businesses utilising GIS technology.

Updated: Nov 18, 2022

New technologies will have an impact on almost every aspect of outdoor business, from management and operations to marketing and visitor experience and with so much growth potential, it’s no wonder that outdoor businesses are finding creative and innovative ways to succeed in this thriving industry.

Cutting-edge technology solutions like telematics and GPS are already helping to better maneuver outdoor industries like Landscaping, agriculture, facilities management and Defense in their meaningful operations. At the same time, Geographic Information Systems (GIS) is another scientific technological advancement that is rapidly being adopted in outdoor businesses to enhance functional performance so they can withstand challenges in the future.

GIS can be referred to as a framework or a technology field that is capable of collecting, managing, and analyzing spatial data, patterns, and relationships. It allows us to capture each feature that is available on the earth into separate layers like buildings, street networks, elevations, and locations which can be expressed in many other different ways as well, such as latitude and longitude, address, or ZIP code. By utilizing GIS-based software platforms, outdoor businesses can accurately design ground reality into a digital platform.

GIS technology has the potential ability to address difficulties that the outdoor industry encounters in overcoming functional performance bottlenecks.

Mapping areas for Outdoor operations becomes easy with aerial imagery.

It can be difficult to do all of your jobs as quickly as possible when there are only limited working hours in the day, but on many fronts, GIS technology is giving businesses to find an edge. One way GIS technology is helping landscaping, agriculture, disaster management, and many other outdoor industries is through aerial site mapping.

Automated software that can effectively use aerial imagery to map and locate properties exactly is becoming vital for landscaping and facilities management that heavily rely on mapping sites for huge commercial and residential HOA regions. This technology is useful for their operations since utilizing GIS-based automated tools can measures any dimensions and regions across the globe that are often geo-referenced, which means all the information and data can be visualized as interactive aerial maps as well.

The management of outdoor projects is made easier with the help of these interactive aerial maps that are generated using a geodatabase platform like Ottermap . Such platform contains information about a property and its features. Meanwhile, the data extracted by them is easily accessible and highly secured in an online cloud-based server to meet the end-user requirements.

See below how an interactive property map looks when the aerial imagery of a selected property is processed utilizing the GIS-based site measuring tool Ottermap.

Click here to watch full demo video .

Source - Ottermap property measurement platform /

The implementation of such automated tools is making a huge difference in improvising business decisions for landscaping and facilities management services in terms of handling better utilization of resources and operations that ultimately improves the sales process.

Let's briefly drill down a few key points that demonstrate how utilizing GIS-based property measuring software can further improvise the important operational steps relating to core services of the outdoor industries like Landscaping and facilities management :-

1- Automated measuring software wins RFPs by eliminating manual errors.

Landscaping business clientele range from multiple genres like corporate campuses; homeowner associations; country clubs (including golf courses); sports grounds ; and several federal, state, and local government organizations including cities and towns. To win RFPs from these different organizations, it's crucial to draft a winning proposal with accurate job area measurements and data that ensures your estimates stack up to your actual job costs without diminishing your profit margins. Utilizing Automated tools for measuring properties will do the work for you by providing accurate dimensions in real time along with a far more detailed interactive property map and data visualization that can be efficiently utilized to streamline winning proposals. This will eliminate the need for subjective bids and worrying to outrank the competition, improving your closing rates with clients in the least scheduling timeline.

2- Acquiring potential clients without risking additional resource engagement.

When it comes to attracting new clients, most outdoor businesses struggle with how to stand out from the competition. After all, most firms are doing the same thing: measuring properties manually by engaging their operational resources and teams at sites that can be better utilized to acquire potential clients. Automated property measurement tools like ottermap that are making use of GIS technology have discovered a method to differentiate themselves from the competition while also streamlining their procedures to speed up the customer acquisition process for outdoor organizations. Your prospects are connected more than ever before and Contractors have access to information about their Clients ongoing outdoor project and services at the touch of a button. As a result, customers expect to demonstrate that firms understand their needs, provide superior service and stand out from the competition. You can gain an edge over your competitors by using this technology to streamline the quoting process, identifying new potential customers and Saving resources , which ultimately saves you time and opens up new growth opportunities.

3- Precise labor and material markups that hone the bottom line.

Outdoor industries like landscaping are one of the best examples to illustrate how markups are a prerequisite element that is important for organizations to emerge at a robust bottom line. Utilizing automated property mapping tools landscapers can easily point out projections like labor and raw material markups to complete a job because, with accurate markups, operation managers can precisely validate properties across any dimensions , drive a fair idea about the possible monetary benefits, and would prepare an optimized execution plan across their similar Landscaping projects at multiple sites.

To help outdoor industries at implementing new technologies, Automated GIS-based surveying and mapping tools offer simplified packaged solutions that are specifically tailored to the unique needs of the outdoor industry. These packaged solutions typically include platforms like Ottermap that allow users to quickly set up, configure, and begin using the software in few clicks . As a result, Indusrty experts can pre-decide infallible markups and measurement takeoffs that outline project estimates without margin pitfalls , helping Landscapers to boost their bottom line.

Technology makes reliable Outdoor businesses.

The impact of one technology on another can result in a significant improvement in how well it works and how successful it is. GIS Integrated automation platforms is enhancing our ability to measure and interpret data to make better future predictions. The future of outdoor industry will be impacted by a plethora of new developing technologies that have the potential to solve even the most difficult issues and advance the development of overall outdoor operations.

Is your Landscaping company making use of any automated softwares to acomplish clients outdoor projects? Comment down below and stay updated with Ottermap blogs about the latest technology and its implementations that how it is being used in the outdoor services to create stronger, more dependable companies.

Want to know how an automated Property measurement tool works for your Landscaping projects. Get in touch with Ottermap and start automating your Site measurements.



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